Synergy

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The origin of this term can be traced to the preeminent twat-wad Buckminster Fuller, the man responsible for geodesic spheres such as this monstrosity. Congratulations, Buck. You constructed a giant toy.

The concept itself isn’t so bad. Basically its when the combined action of multiple entities produces a better outcome than if the entities acted separately. Whole-is-greater-than-the-sum-of-its-parts kinda thing. The idea has been around for a while. In music,  two singers singing different notes simultaneously produce a stronger effect than if the notes were sung separately. Two people carrying a long table across a room will find the job more efficient than each person carrying the table in turn. No shit. A 5-year old could intuitively grasp and utilize this concept without the aid of a portmanteau. And yet, millions of corporate strategists named “Keith” or “Brad” think they’ve touched on a real productivity gem when they use this meaningless string of letters as space filler on a power point slide.

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