The detestability of this phrase is reserved to its usage in non-formal settings among the twenty-something male population as a greeting toward other “bros.” There is a certain subtlety to this phrase that sets it apart from many of the other utterances in our catalogue. It is best illustrated by an example: Picture any douche-bag in law school you may know entering a sports bar during happy hour to meet his friends. He approaches them at the bar with a swaggering stride and gives one of his comrades a double high-five. “Gentlemen,” he proclaims smugly in the place of a “hello” or “whats up?” This is to make it clear that this is no ordinary get-together, but rather is the beginning of a very special male-bonding ritual that will endure many Coors lights throughout the evening.
Of course this greeting can be applied endlessly to other types of dude gatherings and can even be replaced with “Gents,” but hopefully the above scenario accurately reflects its essentially detestable “flavor.”
Tags: Bros, Coors, Male-bonding
